Digital Library Publication Archives

Search results for: http://www.digra.org/dl/db/09287.01371.pdf

- 1506 articles or papers

 

New Design Methods for Activist Gaming

Flanagan Mary Howe Daniel C. Nissenbaum Helen
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

Significant work in the gaming and HCI communities has focused on systems that support human values such as privacy, trust, and community. Designers and engineers have become increasingly aware of ways in which the artifacts they create can embody political, social, and ethical values. Yet there has been little work toward producing practical methodologies that systematically incorporate values in the design process. This paper is aimed at introducing systematic methods for the iterative discovery, analysis, and integration of values into the work of game designers and technologists. It is our hope that such work will shed light on the benefits and challenges of employing a values-oriented approach across a variety of design contexts.

 

The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study

Deal David
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

In light of the relative failures of the early forms of online advertising, many marketers are experimenting with advergames as a method of reaching the growing crowds that are turning to the Internet for entertainment. While this new advertising media offers much promise, its efficacy has yet to be thoroughly proven. Past research into interactivity, long exposure times, and positive attitudes towards an advertisement, things that are typically garnered by advergames, has shown that these attributes generate increases in brand equity for the advertised product. This study tested the relative abilities of advergames and banner advertisements to generate ad recall, a common measure of brand equity. Advergames were found to generate significantly higher rates of recall, a finding that supports the notion of their advertising effectiveness, and the need for further research into this phenomenon.

 

Law, order and conflicts of interest in massively multiplayer online games

Pargman Daniel Eriksson Andreas
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

In huge online games where great numbers of players can be connected at the same time, social interaction is complex and conflicts become part of everyday life. There is a set of rules and norms in the game for what is allowed and what is prohibited and these are partly set up by the game publisher and partly evolve among the players themselves over time. This paper describes and exemplifies a number of often-contested behaviors around which most in-game conflicts in the massively multiplayer online games (MMOG) Everquest revolve. Using these examples as a starting point, the paper presents a conceptual framework for analyzing conflicts and allegiance in MMOGs.

 

How Are Games Educational? Learning Theories Embodied in Games

Becker Katrin
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

Through the combined efforts of many dedicated researchers across the globe, the “message” of the value of games for learning is starting to be heard in formal education, but there remains considerable resistance. One way to help overcome this resistance and influence the acceptance and integration of games as educational technology is through the connection of existing game design with scholarly and widely accepted pedagogy. This paper outlines the theories of Robert Gagné, and Howard Gardner to demonstrate how good games, even purely commercial ones, already embody the fundamental elements of these learning and instructional theories. In this way, it can be shown that good games constitute sound educational pedagogy.

 

Role Theory: The Line Between Roles as Design and Socialization in EverQuest

Boudreau Kelly
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

For a player to enter the game-world of EverQuest, they must choose a character. Each character fulfills a particular, functional role within the game that defines the game-play experience for the player. A character’s role defines the basis of identity formation within the game-space. Using sociological role theory as a point of departure, this paper will explore how class roles are designed into the game of EverQuest and how players redefine these roles through social interaction, role expectations and individualization, altering the structured roles designed into the game.

 

The things we learned on Liberty Island: designing games to help people become competent game players

Oliver Martin Pelletier Caroline
2005 DiGRA '05 - Proceedings of the 2005 DiGRA International Conference: Changing Views: Worlds in Play

The relationship between games and learning has, predominantly, either treated games as potential educational content or only considered the social contexts of learning from games at a general level. A methodology has been developed that permits the detailed analysis of how people learn from particular instances of game play. This is used to study two approaches to playing Deus Ex, one involving the training level and one neglecting this. The study reveals what players learnt, the playing strategies they developed, the way in which these strategies evolved and also how previous experience was transferred to this new context. Conclusions are drawn about the value of training levels and the importance of designing games in a way that recognizes previous gaming experience. The study also has implications for defining game genres, for decisions about the inclusion of design features such as quick saves and for the design of AI scripts.