Who is the Gamer? Is the User one persona or numerous; is their identity static or dynamic? What are the differences, if any, between casual, hardcore and professional Players? How does the social setting affect performance? What are the rituals, rules and argot held as standard within these cultures? How has the industry catered, and continued to cater to these varied subjective positions?

This conference aims to address the issues that surround the Player of videogames as contributor, consumer and propagator of specific cultures, not only through presentation and discussion, but also through actively engaging with games and Gamers.