The London Games Festival Fringe is pleased to announce the JumpStart game design masterclass workshop to be held at 01zero-one in Soho on Thursday 5th October from 9.30am until 5pm.

Combining both theory and practice, JumpStart is aimed at anyone excited by the potential of the games medium and what they themselves could bring to it, but perhaps frustrated at the low proportion of genuinely original ideas which end up on the retail shelves. The intensive, expressive, team-based approach will nourish existing practice, and may even suggest the pursuit of game design as a new career path.

The intention of the workshop is to develop understanding of game design as a dynamic and collaborative endeavour, so participants will engage in team activities: employing their collective creative skills to devise a game concept and develop it further using various evaluation, visualisation and communication techniques. Over the course of the day, the workshop will give insight into game design principles and methodologies and will seek to place the game concepts generated into a commercial context.

Places are free of charge, but as we anticipate these will be in high demand, they will be allocated on the basis of a simple application form to ensure the most interesting and effective mix of participants. Pre-requisites are plenty of imagination and a genuine interest in the potential of computer games. Previous games industry experience or specific technical abilities are not required.

Further information: http://www.jumpstartworkshop.com Registration: please apply via the website

VENUE: 01zero-one, Hopkins Street, London W1F 0HS DATE/TIME: Thursday 5th October 2006 from 9.30am – 5.30pm

General enquiries to info@jumpstartworkshop.com

JumpStart is designed and delivered by faculty from the MA Digital Games Design programme at the University College for the Creative Arts, Farnham. The workshop forms part of the Business and Digital Media Training Initiative (BDMTI) sponsored by the University College for the Creative Arts and the European Social Fund.