@inproceedings{
author={Jane McGonigal},
year={2003},
publisher={University of Utrecht},
pages={CD ROM},
title={A Real Little Game: The Pinocchio Effect in Pervasive Play},
editor={Copier Marinka and Raessens Joost},
address={Utrecht},
booktitle={Level Up Conference Proceedings: Proceedings of the 2003 Digital Games Research Association Conference},
month={November},
url={http://www.digra.org/dl/display_html?chid=05097.11067.pdf}
}