%0 Conference Paper %B DiGRA \&\#3903 - Proceedings of the 2003 DiGRA International Conference: Level Up %A Walz Steffen P. %T Delightful identification \&\#38 persuasion: towards an analytical and applied rhetoric of digital games %@ ISSN 2342-9666 %D 2003 %2 http://www.digra.org/wp-content/uploads/digital-library/05163.16554.pdf