%0 Conference Paper %B DiGRA \&\#3909 - Proceedings of the 2009 DiGRA International Conference: Breaking New Ground: Innovation in Games, Play, Practice and Theory %A Hjorth Larissa %T Digital Art in the Age of Social Media: A Case Study of the politics of personalization via cute culture. %@ ISSN 2342-9666 %D 2009 %2 http://www.digra.org/wp-content/uploads/digital-library/09287.29520.pdf %I Brunel University