%0 Conference Paper %B DiGRA \&\#3915 - Proceedings of the 2015 DiGRA International Conference %A Elmezeny Ahmed %A Wimmer Jeffrey %T How gaming achieves popularity: The case of The Smash Brothers %@ ISSN 2342-9666 %D 2015 %2 http://www.digra.org/wp-content/uploads/digital-library/228_ElmezenyWimmer_How-gaming-achieves-popularity.pdf %I Digital Games Research Association