@inproceedings{ author={Taylor T.L.}, year={2003}, title={Power games just want to have fun?: instrumental play in a MMOG}, isbn={ISSN 2342-9666}, booktitle={DiGRA \&\#3903 - Proceedings of the 2003 DiGRA International Conference: Level Up}, url={http://www.digra.org/wp-content/uploads/digital-library/05163.32071.pdf} }