@inproceedings{ author={Kujanp\&\#228\&\#228 Tomi and Manninen Tony and Vallius Laura}, year={2007}, publisher={The University of Tokyo}, title={What\&\#38\#8217s My Game Character Worth \&\#38\#8211 The Value Components of MMOG Characters}, isbn={ISSN 2342-9666}, booktitle={DiGRA \&\#3907 - Proceedings of the 2007 DiGRA International Conference: Situated Play}, month={September}, url={http://www.digra.org/wp-content/uploads/digital-library/07312.35346.pdf} }