@inproceedings{ author={Molesworth Mike}, year={2003}, title={Encounters with consumption during computer-mediated play: the development of digital games as marketing communication media}, isbn={ISSN 2342-9666}, booktitle={DiGRA \&\#3903 - Proceedings of the 2003 DiGRA International Conference: Level Up}, url={http://www.digra.org/wp-content/uploads/digital-library/05150.12090.pdf} }