@inproceedings{ author={Wells Lindsay and de Salas Kristy and Lewis Ian}, year={2016}, publisher={Digital Games Research Association and Society for the Advancement of the Science of Digital Games}, title={Behaviour Change Wheel Driven Normative Feedback in a Serious Game for Energy Conservation}, address={Dundee, Scotland}, isbn={ISSN 2342-9666}, booktitle={DiGRA/FDG \&\#3916 - Proceedings of the First International Joint Conference of DiGRA and FDG}, month={August}, url={http://www.digra.org/wp-content/uploads/digital-library/paper_194.pdf} }