@inproceedings{ author={Elmezeny Ahmed and Wimmer Jeffrey}, year={2015}, publisher={Digital Games Research Association}, title={How gaming achieves popularity: The case of The Smash Brothers}, isbn={ISSN 2342-9666}, booktitle={DiGRA \&\#3915 - Proceedings of the 2015 DiGRA International Conference}, month={May}, url={http://www.digra.org/wp-content/uploads/digital-library/228_ElmezenyWimmer_How-gaming-achieves-popularity.pdf} }