DiGRA '19 - Proceedings of the 2019 DiGRA International Conference: Game, Play and the Emerging Ludo-Mix
DiGRA, August, 2019
The present study looks at the Mobile Suit Gundam franchise and the role of digital games from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case can show some insight into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.