DiGRA '07 - Proceedings of the 2007 DiGRA International Conference: Situated Play
The University of Tokyo, September, 2007
Volume: 4
ISBN / ISNN: ISSN 2342-9666
Throughout the short history of videogames the ways in which they have been advertised has changed dramatically. Although videogame advertising has yet to be adequately studied it played a key role in the constitution of and education of potential videogame players. While most modern videogame ads feature the games themselves, early videogame ads prominently featured the players as a tool not only for selling the new gadgets but also as a way of showing consumers how to use them. This paper will explore the ways in which videogame advertisements functioned to change the ways in which consumers thought about the home and the ways in which they could actively co