The unbound network of product and service interaction of the MMOG industry: with a case study of China

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Ström Patrik Ernkvist Mirko
2007 DiGRA '07 - Proceedings of the 2007 DiGRA International Conference: Situated Play

The paper explores the MMOG industry from a network perspective. The aim is to make a theoretical contribution of how this rapidly growing sector can be conceptualized by using a relational and spatial framework from economic geography and international business. Additionally, the paper uses the case of China to show how the theoretical model can be utilized in an empirical context.